8/5/20 - MFG OutLoud Episode #23
Manufacturing Underdog Leads the Pack 
The thing you’re good at may be holding you back.
(with Special Guest - Darrin Mitchell)

Darrin Mitchell is the owner of Trout River Industries in Coleman, Prince Edward Island Canada. They’re a manufacturer who gets you to work 365/24/7 with their world renowned Live Bottom and Hycube Trailers.
 
Being the underdog, literally, in a sea of Big Dogs would be an insurmountable hurdle for most. But, not for Darrin Mitchell. 
 
From a small island, he’s managed to build a strong brand and highly profitable business that supplies trailers to 4 continents through 65 dealer locations across North America. 
 
And one of the most powerful tools in his sales and marketing arsenal will completely surprise you.
 
CONTENT!
 
And he’s got some head-turner, eye-wide-open stories to prove it.
 
If you’ve doubted the power of content in marketing to dramatically increase sales in your manufacturing company, this is the guy you want to listen to. 
 
What a privilege to have you with us today on MFG OutLoud!
 
Let’s dive into another courageous conversation!
 
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4 Quick Things from this Episode
	1.	The big misconceptions small and mid-sized manufacturers have about marketing, and specifically content. Why they think it’s “nice to have but not necessary!” 
	2.	The power of content and mobile to create trust faster...the story of the customer who trusted the little man on the screen more than the 6’2” man standing right in front of him. 
	3.	How Trout River Industries has leveraged content to scale the business in a BIG WAY. 
	4.	Advice for manufacturers who want to leverage content to take their businesses to a whole new level and make sales easier once and for all. 
*BONUS: find out if Darrin sleeps in his cape!

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Tweetable Quotes
	•	“Innovation and creativity allowed us to have different conversations with different partners and evolve our business model as we moved forward.” –Darrin Mitchell 
	•	“You can build a team of ‘super soldiers’ aka videos that work for you 365/24/7 delivering your message globally, while your salespeople are sleeping.” –Darrin Mitchell 
	•	“With the phone you have the perfect system to fit into your customers lifestyle and when they choose to find you, you’re standing there (in their phone) to say hello.” –Darrin Mitchell 
	•	“When the customer trusts the little man on the screen, instead of the 6’2” dude standing in front of him (same person BTW), it’s clear things have changed forever.” –Darrin Mitchell 
	•	“Video...one asset that can 3X your business if you’ll just use it.” –Darrin Mitchell 

 
 
Recommended Resources from this Episode
Trout River Industries 
A Day in the Life of a Live Bottom Trailer
Pink Live Bottom Hauling Asphalt
2 Million Views and Counting

Thank you for listening and hanging out with us.
Keep manufacturing out loud! We need you. 

Connect with Darrin Mitchell
LinkedIn | Twitter | Web

Connect with Allison DeFord
LinkedIn | Twitter | Web

Connect with Ray Ziganto
LinkedIn | Twitter | Web