11/12/20 - MFG OutLoud Episode #31
Manufacturing Marketing: Creating a Digital Twin
It’s Like Doubling Your Sales Team
(with Special Guest - Greg Mischio from Winbound)

Greg Mischio is the founder and chief strategist for Winbound, a manufacturing marketing firm specializing in content marketing.
 
They help manufacturers with small marketing teams overcome a lack of time and resources by delivering the kind of content that's been missing from your marketing.
 
Now, most of our listeners are familiar with the concept of a “Digital Twin” in manufacturing — when a machine or manufacturing process is recreated digitally, it’s called a “Digital Twin.” The Digital Twin is then used for rapid prototyping, experimenting with the use of different materials, and a variety of other simulated manufacturing processes.
 
But the concept is not restricted to the manufacturing floor. Because so many customers are searching for answers online, marketing must also create a Digital Twin, but not of a machine or a process. You need a Digital Twin of your sales team.
 
Let’s start here and dive into another courageous conversation gang!
 
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4 Quick Things from this Episode
	1.	What exactly is a Digital Twin? 
	2.	Does this replace your sales team? 
	3.	What’s the one digital newcomer to manufacturing marketing? 
	4.	How does a manufacturer create and use a digital twin? 
 
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Tweetable Quotes
“As we move into industry 4.0, creating a digital twin of your sales team online is crucial. Be there when your salespeople can’t.” —Greg Mischio
 
“Stop keeping your secrets a secret. You can share your genius without spilling all the secret sauce.” —Greg Mischio
 
“You don’t just need content, you need the right approach.” —Greg Mischio
 
“A good content strategy makes it easier to execute and focus in a collaborative way.” —Greg Mischio
 
“Bring your suppliers, team, and customers into your content marketing.” —Greg Mischio 
 
Recommended Resources from this Episode
Web Analytics 2.0
Digital Twin Guide

Thank you for listening and hanging out with us.
Keep manufacturing out loud! We need you. 

Connect with Greg Mischio
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Connect with Allison DeFord
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Connect with Ray Ziganto
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