1/22/21 - MFG OutLoud Episode #34 (part 1)
Creating the Connected Growth Engine Tool
It’s Like Doubling Your Sales Team
(with Special Guest - Phil Sponsler from Orbitform)

Thus is the nature of Linkedin and hosting a podcast… you get introduced to some AMAZING people. Brent Hardman from Powell Solutions (see Episode #27) started talking about this awesome fellow manufacturing leader and said, “You’ve just gotta have Phil on the podcast!” 
 
Today’s guest fits the bill. And then some. Diving into a conversation with Phil Sponsler is like talking to an old friend, who’s really really smart and down to earth, and you grab a pen to write down all the gems that start falling out of his mouth like a spring loaded gum ball machine that you don’t need quarters for!! 
 
Meet Phil Sponsler, President of Orbitform.
 
Orbitform designs, manufacturers and builds riveting, forming, fastening and assembly automation machines for manufacturers that assemble their products. We offer an unbiased solution across 6 different assembly processes. We do all this under our roof in Jackson Michigan with our awesome Team.
 
 Let’s start here and dive into another courageous conversation gang!
 
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4 Quick Things from this Episode
	1.	Phil’s journey and his unique scoring system...going from a 2 to a 9 
	2.	Ditching the ad-hock approach to marketing! 
	3.	Firing customers and catapulting sales 
	4.	The Compound Effect and lead gen 
 
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Tweetable Quotes
“We’re never going to let this happen to us again, where we don’t have intake. I educated myself on sales and marketing to move from a 2 to a 9 by building a system and following it.” –Phil Sponsler
 
“By eliminating under-performing manufacturer reps, breaking up the division of labor, and utilizing our internal CRM, we created a compound effect and increased our face to face meetings from 400 to 1000.” —Phil Sponsler
 
“Firing 3 major customers dropped our sales by 30%, but created the space to build 3 new multi-million dollar customers—game changer move!” –Phil Sponsler
 
“Consistently experimenting with your growth engine results in warmer leads, faster conversion and higher quality relationships.” —Phil Sponsler

Recommended Resources from this Episode

Thank you for listening and hanging out with us.
Keep manufacturing out loud! We need you. 

Connect with Phil Sponsler
LinkedIn | Twitter | Web
 
Connect with Allison DeFord
LinkedIn | Twitter | Web
 
Connect with Ray Ziganto
LinkedIn | Twitter | Web